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Spielvogel, Julia: Terlutter, Ralf:
Development of TV advertising literacy in children. Do physical appearance and eating habits matter?
[2013]
Waiguny, Martin K. J.: Nelson, Michelle R.: Terlutter, Ralf:
Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children.
[2012]
Terlutter, Ralf: Spielvogel, Julia:
Einflussfaktoren auf die Entwicklung der Werbekompetenz bei Kindern.
[2010]
Wong, Krystie: Chan, Kara:
A gender portrayal of children's television commercials in mainland China.
[2006]
Author
Chan, Kara (1)
Diehl, Sandra (1)
Nelson, Michelle R. (1)
Spielvogel, Julia (2)
Terlutter, Ralf
Waiguny, Martin K. J. (1)
Wong, Krystie (1)
Descriptors
child
(4)
advertising
(3)
advertising competence
(3)
television advertising
(3)
television use
(3)
advertising effect
(2)
attitude
(2)
cognitive dissonance
(2)
eating behavior
(2)
gender
(2)
media education
(2)
oral interview
(2)
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research report
(3)
essay
(1)
periodical article
(3)
contribution
(1)
Publication Year
2013
(1)
2012
(1)
2010
(1)
2000-2009
(1)
Language
english
(3)
german
(1)
Journal
Der Markt
(1)
International journal of advertising
(1)
Journal of marketing communications
(1)
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